Speedo
As Senior Digital Experience Manager, I launched campaigns that sold out products in hours, drove 10k site visits, and engaged over a million people across platforms. By updating design systems, redesigning emails and websites with user-focused strategies, I cut bounce rates, boosted engagement, and streamlined project workflows. I also built an in-house photo studio, reducing costs and speeding up timelines. Through 360-degree marketing, competitive research, and cohesive design systems, I’ve driven growth, expanded reach, and delivered impactful, revenue-generating results.
Scope + Responsibilities
Shaped Digital Strategy
Drove UX/UI Innovation
Updated Design Systems
Streamlined Project Workflows
Designed Accessible Interfaces
Conducted User Research
Implemented A/B Testing
Website + Email Asset Creation
Managed Design Operations
Led Cross-Functional Teams
Collaborated with Developers
Mapped Customer Journeys
Optimized User Engagement
Developed End-to-End Workflows
Performed Usability Testing
Interviewing + Hiring