As Senior Interaction Designer at Oakley, I strategized and managed global eCommerce campaigns and digital initiatives across Oakley’s numerous platforms. Working closely with cross-functional teams, I optimized Oakley’s digital platforms, enhancing usability and engagement across devices boosting sales and strengthened brand impact. I excelled in streamlining workflows and ensuring brand consistency across digital platforms and campaigns. From reimagining Oakley’s global digital presence and directed high-quality creative content, to producing interactive storytelling for One Icon Magazine, my work drove growth, amplified customer loyalty, and elevated Oakley’s digital experience to new heights.