The majority of the goggles sold out within just a few days, fueled by athletes promoting their goggles via social channels with live video and pre-designed assets. The launch campaign drew over 10,000 visitors to the site, with traffic surging and staying high long after the sellout.

Marketing, eCommerce, and Design collaborated to deliver a cohesive and integrated launch, with messaging strategically aligned across every touchpoint—from the initial social media teaser to the fully customized landing page.

During my time at Oakley, I gained a deep appreciation for the impact of high-quality product renders in design. Drawing on that experience, I advocated for a collaboration with the hard goods team to develop detailed product renders and animations, integrating them seamlessly into the campaign’s design assets.

Our amazing social team collaborated closely with our Olympic champions to create buzz and excitement. Each athlete revealed their signature goggle and announced a product giveaway, sparking significant demand and boosting social interaction. Behind-the-scenes content of athletes training with the goggles, along with live Q&A sessions, gave fans an inside look at the product’s performance and added to the excitement. These efforts resulted in over 1,000 new Instagram followers on launch day alone, with organic social emerging as the top driver of website traffic.

The Signature Series goggles launched as an exclusive online event, creating buzz that captivated athletes and enthusiasts alike. Design played a pivotal role in crafting a visually compelling and immersive experience—from the elevated aesthetic and custom landing page to seamless product renders and animations. Every touchpoint was designed to build anticipation and excitement. Limited availability drove exceptional demand, with hundreds still eager for a chance to purchase—highlighting both the campaign’s success and future potential.

This launch showcased the power of blending exclusivity, storytelling, and design to drive engagement and set trends. Looking forward, these elements can be further leveraged to strengthen the brand’s digital presence and establish a repeatable framework with a for future product releases. By maintaining this strategic approach, future launches can not only generate excitement and demand but also deepen long-term engagement across all digital platforms.